Archive for the ‘Thoughts’ Category

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Trying to make it ‘regular’

Thursday, April 8th, 2010

It’s been sometime I’m thinking of making the blog alive and keep it breathing. I’m not that active online these days with business and music taking over my time. No, don’t get wrong ideas of me in office or recording studios 24/7, I do eat, sleep and watch IPL :D

Design office in Bangalore was started in february, registration process all happening and I’m meeting and communicating with some of the initial ‘potential’ clients for their web/interactive solutions. Things are happening.

Music part is good as well. New album project is slow as we are waiting for some lyrics to come and few singer’s dates and replies. I need to submit some cues for the Documentary project I’m working on. Will be meeting the director on 9th hopefully and so I will get to work today full on. ‘Patchwork’ works will continue simultaneously.

Had a good time tonight with some of the friends here at cousin’s place. Sheesha in the garden and some jokes. Now it’s very late that I won’t be able ‘wake up’ if I sleep now. Killing some time watching tv and setting my blog feed in Twitterfeed.

I will try my best to make a post a week atleast about stuff I like to share and more updates about my projects and life.

Now watching tv and planning to have a black coffee. Also doing some research on Kathakali Music

Cheers
Ifthi


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16 things your agency can’t afford to risk…

Monday, December 7th, 2009
16 things your agency can’t afford to risk during these current times of change:
  1. A skill set built mostly around interruption instead of engagement.
  2. A digital department in place of a digital competency.
  3. Core competencies focused on “one to many” instead of “one to one.”
  4. Creating brand-to-consumer communications at the expense of consumer-to-consumer communications.
  5. Lack of analytics and tools to measure effectiveness.
  6. Production systems that are linear instead of organic.
  7. Developing media plans instead of channel plans.
  8. Placing media instead of creating media.
  9. Creating brand transactions instead of brand relationships.
  10. Focusing on “the big idea” instead of “big multichannel ideas.”
  11. Traditional production staff instead of “producers.”
  12. Expecting account executives to be both strategic leaders and project managers.
  13. Continuing to allocate client budgets to media instead of creative.
  14. A business strategy that attempts to support high-value offerings (strategy and ideation) as well as increasingly low-value offerings (basic production and execution).
  15. Selling hours worked instead of value created.


I would add a 16th risks that agencies can’t afford to take:

Beginning 2010 without a written new business strategy, that includes social media as a primary component, to generate inbound leads.

PS: I got this as an email forward.

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Fillin it up!

Wednesday, December 2nd, 2009

A friend mailed me yesterday saying “it’s been over a month and no updates on your blog!!!”

Yea I have been busy and now I guess I got punished for not updating u guys. I’m writing the same content second time :( . I wrote a post in WordPress for iPhone once and it got saved to local drafts and disappeared. Now I’m writing this on a newer version of WP App. Ok tech facts apart.

It’s 4:53 am on a wednesday and I’m awake. It happens to me often so I don’t care. :P

I’m in Bangalore! The garden city…Please ignore my last itenary post where I had written about the November schedule (Cochin, Chennai, Mumbai). Life is unpredictable. And so is my life!.

I was called to Bangalore on an urgent job to redesign a website I had done in 2002. Work is on and I have almost completed the initial template options. Around 4 of them.

Meanwhile tune4 – a chennai based music company – that manages my music projects – is setting up my track Elements to release it in 300+ online music stores worldwide. I guess you already know about it through my fan page on Facebook.

My Facebook fan page is nearing 1500 fans. I would like to call them my well wishers. Some random people who have helped me stick to my dream. Who have fueled my confidence and supporting me with all their love.

In April 2009, when I started my fanpage, I had less than 50 fans. My family members joined after seeing 500+ fans on the page :) . So you know how happy I’m :D . This is a recognition I haven’t got in last 16 years of my music life. Love you all!

Plasma is next big thing happening. Featurig Neha Nair, a Trivandrum based singer who have given my house music track a real good carnatic feel with her aalaaps. You can hear the first cut on Facebook

Bangalore is treating me well. Staying with cousin bro. Hanging out with his group of friends. Clubs, other gatherings, meetig new people etc. Moreover the climate here is damn sexy!

I will be in Bangalore for a while with lot more surprises :)

I’m thinking of blogging regularly. If not big updates, something short and sweet or any crazy posts.

PS: my bollywood project is delayed till march and a malayalam movie project round the corner. But as I always tell you. If it happens, it happens…so forget this till I remind you next time. When a social marketig expert like me does music for a movie, it will never miss ur eyes or ears… :)

Excuse me if there is any spelling error, I’m typing this on an iPhone. ;)

Time is 5:16 am…

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