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@NewsBooth for all news I want

Sunday, April 18th, 2010

I usually don’t read too much. Specially when it is news or newspapers. I read what I want or I just run through the headlines. Since I spend around 4 years of my life in Dubai, I follow some of the happenings there through Gulf News and some of the Indian news (the happenings around me). I’m not basically interested in knowing what US told Iran or what is Russia up to. So I categorize what I want to know.

I came across the service called Twitterfeed. They let you feed whatever news or blog feed you follow to a particular Twitter page or Facebook fan page. Now what I did is to take RSS feed from all sites I need to follow and routed them through my Twitterfeed account and posts in a twitter account @NewsBooth. This was made for me to follow the news I want. Now I don’t have to follow two or three twitter pages to know about UAE and India separately.

This was just a testing phase. I will add more feeds to the account so I get my favorites in one place. It’s working pretty well. Try it out and see how creative you can get :)

If you are also like me who follow UAE and Indian News, feel free to follow @NewsBooth


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16 things your agency can’t afford to risk…

Monday, December 7th, 2009
16 things your agency can’t afford to risk during these current times of change:
  1. A skill set built mostly around interruption instead of engagement.
  2. A digital department in place of a digital competency.
  3. Core competencies focused on “one to many” instead of “one to one.”
  4. Creating brand-to-consumer communications at the expense of consumer-to-consumer communications.
  5. Lack of analytics and tools to measure effectiveness.
  6. Production systems that are linear instead of organic.
  7. Developing media plans instead of channel plans.
  8. Placing media instead of creating media.
  9. Creating brand transactions instead of brand relationships.
  10. Focusing on “the big idea” instead of “big multichannel ideas.”
  11. Traditional production staff instead of “producers.”
  12. Expecting account executives to be both strategic leaders and project managers.
  13. Continuing to allocate client budgets to media instead of creative.
  14. A business strategy that attempts to support high-value offerings (strategy and ideation) as well as increasingly low-value offerings (basic production and execution).
  15. Selling hours worked instead of value created.


I would add a 16th risks that agencies can’t afford to take:

Beginning 2010 without a written new business strategy, that includes social media as a primary component, to generate inbound leads.

PS: I got this as an email forward.

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2 Amazing mobile phones as of Today!

Tuesday, June 30th, 2009

HTC Hero [Specs]

HTC Hero is our first phone to embody HTC Sense™ – an intuitive, seamless experience built upon three fundamental principles – make it mine, stay close, and discover the unexpected.

iPhone 3Gs [Specs]

Meet the fastest, most powerful iPhone yet. iPhone 3GS features video recording, Voice Control, up to 32GB of storage, and more.

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